Liberty Mutual recently announced the results of it's annual teen driving study which they've been doing every year since 2000. This year's results show that teens have really become aware of the dangers of texting and driving. Almost 60% of teens say that texting and driving is extremely dangerous, compared to just 38% a few years ago.
Unfortunately, even though teens KNOW the dangersof texting and driving, the study's results show some surprising data about their texting and driving BEHAVIORS. Here's the results of the study. (Make sure you check out this week's TFD TV from the coffee shop after reading this to see all the people who will be texting on their drive home!)
Photos, Video, Social Media Also Popular Uses of Cell Phones While Behind the Wheel
BOSTON, Oct. 19, 2011 /PRNewswire/ -- Teen drivers are becoming increasingly aware of the potential dangers of texting while driving, yet it's not curbing the behavior. According to a 2011 teen driving study by Liberty Mutual Insurance and SADD (Students Against Destructive Decisions), more than half (53 percent) of the 2,294 high school students surveyed say they text while they drive at least sometimes, and 28 percent admit doing so often or very often.
Ironically, the study, which Liberty Mutual and SADD have regularly conducted since 2000, shows a steady increase in belief by teens that texting while driving is a significant distraction. In 2008, only 38 percent of teens reported texting while driving was very/extremely distracting. The following year, 48 percent of teens said that texting was the most distracting behavior while driving; a sentiment that then soared to 59 percent in 2011.
The Liberty Mutual/SADD Teen Driving Study reports these key findings:
- For some young drivers, text messaging occurs at alarmingly high levels. More than 40 percent of teens who text while driving send more than 10 messages from behind the wheel each day. Nearly one in ten teens text 50 or more messages daily while driving.
- Who are they texting? Teens are increasingly likely to text mom and dad: 63 percent in the 2011 study vs. 55 percent in 2009. Friends remain the most popular recipients of text messages, yet at a decreasing rate: 70 percent in 2011 vs. 80 percent in 2009.
- What are they texting? 59 percent of teens say they are texting their parents about where they are.
Texting is only one of several driving distractions available to teens in today's plugged-in world. The Liberty Mutual/SADD study revealed that teens at least sometimes use these technologies while driving:
- 73 percent change songs on their iPod or MP3 player
- 67 percent talk on a cell phone
- 13 percent use their cell phone to access the Internet
- 13 percent update their Facebook status or MySpace account from their cell phones
- 10 percent take pictures or videos with their cell phones
- 4 percent use an iPad or tablet PC
Liberty Mutual and SADD believe that effective parent-teen communication is critical in helping teens recognize and choose safe driving behaviors. Yet, for many teens having a conversation with their parents about driving safety would be a first, as nearly 13 percent of teens say their parents have never talked to them about driving safety.
Tools like the Liberty Mutual/SADD Parent-Teen Driving Contract or SADD's Contract for Life can be good facilitators of this conversation, with potentially positive results: 65 percent of teen drivers say having a contract in place that sets expectations, consequences and rewards would help them earn more trust from their parents. Additionally, 27 percent of teens admit a safe driving contract would change their driving habits and 45 percent say it would make it easier to withstand peer pressure from friends or passengers.
The Liberty Mutual/SADD Parent-Teen Driving Contract is just one of the many resources to help teens become safe, responsible drivers found at www.LibertyMutual.com/TeenDriving. The website also provides state-by-state teen driving laws, practice permit tests, and video demonstrations of safe driving techniques. Other important safety information can be found at www.sadd.org.About the Study
Liberty Mutual and SADD commissioned ORC International, to conduct a qualitative and quantitative study to measure teen driving attitudes and behaviors. The study was initiated with a series of four focus groups held in Harrisburg, Pa., and San Francisco, Calif., in October 2010, followed by a survey of 2,294 teens in eleventh and twelfth grades from 28 recruited high schools across the country in January 2011. Overall findings for the study can be interpreted with a 95 percent confidence interval with an error margin of +/- 2.02 percent.