I've heard it said before that the best ideas you'll ever get in life actually come from others. Great ideas are usually not your own; you just borrow them, improve them and put them to work for you. Well, we were recently given a great idea by a national franchise that we work with about expanding our texting thumb bands into texting wrist bands too.
At first we were skeptical, but then we heard that their good idea wasn't even actually their's. It turns out they did a couple of focus groups with teen drivers and it was the teen drivers who came up with the idea, and here it is:
They didn't want a wrist band just to have a wrist band, they wanted something that glowed in the dark and would fit around their cell phones as a reminder to be text free every time they got in their car. What a great idea! A wrist band for when you're in school or at work and a phone guard when you're driving.
It would be pretty tough to text when your phone has a wrist band wrapped around it. Even if you could text, the messages on the wrist band would hopefully remind you to leave your phone alone until you get where you're going.
And, because it glows in the dark, you even get a reminder when you're driving at night. We thought their idea was so good we immediately went to work and came up with our new TXTNG KILLS and W8 2 TXT wristbands. We had so much extra room (compared to our thumb bands) that we used two messages instead of one.
W8 2 TXT is the new campaign moving across the country. TV stations, restaraunts and even phone companies like AT&T are getting involved with promoting the W8 2 TXT message.
Texting and driving deaths and injuries are still on the rise. Make sure you do everything you can to keep your friends, family, co-workers and fellow students from texting and driving. Put a wrist band around every one of their phones and a thumb band on every one of their thumbs. Let's make 2012 the year we put an end to texting and driving and make the roads safer for all of us.
And remember, as we head into the deadliest seasons for teen drivers (prom weekend and graduation weekend), teens will need extra reminders to stay focused on the road and leave their cell phone alone while behind the wheel. No text is worth it!